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- Responsible for overall development and execution of strategies to acquire new customers through various digital channels such organic (SEO + ASO), paid, affiliate and reengagement campaign (digital and assisted)
- Collaborate with crossfunctional teams to align acquisition efforts with overall business objectives
- Develop annual marketing plans including investment by digital channel, market segment and manage financial and operational performance across all digital channels
- Ensure successful and inbudget execution of acquisition strategy by managing and debottlenecking with internal and external partners
- Drives new customer acquisitions through digital channels 70%
- Improve conversion rates and reduce customer acquisition cost 30%
Hero FinCorp - Gurugram, India - Hero Fincorp Limited
Description
Key Responsibilities: