Hero FinCorp - Gurugram, India - Hero Fincorp Limited

    Hero Fincorp Limited
    Hero Fincorp Limited Gurugram, India

    2 weeks ago

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    Description

    Key Responsibilities:


    • Responsible for overall development and execution of strategies to acquire new customers through various digital channels such organic (SEO + ASO), paid, affiliate and reengagement campaign (digital and assisted)
    • Collaborate with crossfunctional teams to align acquisition efforts with overall business objectives
    • Develop annual marketing plans including investment by digital channel, market segment and manage financial and operational performance across all digital channels
    • Ensure successful and inbudget execution of acquisition strategy by managing and debottlenecking with internal and external partners
    Success Metrics:


    • Drives new customer acquisitions through digital channels 70%
    • Improve conversion rates and reduce customer acquisition cost 30%
    )