Head of Digital Marketing - Mumbai, India - Pinnacle HR Tech Solutions Pvt. Ltd.

Description

JobDescription:

TeamLeadership: Lead and oversee a team of 4-5 Performance Marketing specialists, driving the achievement of key performance marketing KPIs to meet business metrics across all three businesses, Lifestyle, LuxuryandBeauty. DigitalEcosystemMastery:

Demonstratein-depthknowledgeof thedigitalecosystem,includinghands-onexperiencewithPaidSocial, Display,Video,UAC,PPC/PaidSearch,Programmaticbuying,GoogleAnalytics,anddashboarding. MobileAppMarketingExpertise:

Exhibitexpertiseinmobileappmarketing, focusing ongrowingMonthlyActiveUsers (MAU),DailyActive Users(DAU),increasingtraf:ic,andboostingconversionrates. FullFunnelExecution:

ExecutecomprehensiveplansacrosstheentiresalesfunneltodeliverGrossMerchandiseValue(GMV)growth.

Drive cost-ef:icient campaigns at the top of the funnel, engage and nurture prospects in the middle, and optimizeconversioncampaignsatthebottom. End-to-EndCampaignManagement:

Take ownership of end-to-end execution, measurement, reporting, and optimization of campaigns across channels.

Setgoalstoincreaseplatformvisits,attractnewusers,scalevisitsacrosscategories,anddeliverGMVonthe platform

IntroduceandprovidetrainingonvarioustoolslikeAppsFlyer,

KeyRequirements:

PossessadegreeinMarketing,BusinessAdministration,orarelatedfield

Bring over 12-15 years of experience in leading digital/performance marketing teams for e-commerce platforms.

Showcaseexpertiseinformulatingeffectivemulti-channelmarketingstrategies,includingaf:iliatemarketing, PPC,SEO,socialmedia,andotherdigitalchannels.

Demonstratepro:iciencyincampaignandchannelanalysisandreporting,includingexperiencewithGoogle AnalyticsorAdobeAnalytics.

Utilize exceptional analytical skills to derive actionableinsights and recommendations from data,metrics, analytics,andconsumerbehaviourtrends.

Exhibitstronggoal-orientedandcommunicationskills.

Embodyopen-mindedness,curiosity,andaknackforproblem-solving

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