Senior Marketing Manager - Mumbai, India - FatakPay

    FatakPay
    FatakPay Mumbai, India

    1 week ago

    Default job background
    Accounting / Finance
    Description

    JOB TITLE/HEADLINE: Senior Marketing Manager

    EMPLOYMENT TYPE: Full time, permanent.

    LOCATION: Andheri, Mumbai

    Job Description

    * Develop and execute marketing campaigns across multiple channels, including WhatsApp, SMS, Email, Push Notifications, etc., to drive customer engagement and acquisition

    * Monitor and analyse campaign performance metrics to assess efficacy and ROI

    * Conduct A/B testing to optimize campaign elements such as messaging, timing, and segmentation

    * Collaborate with cross-functional teams to ensure alignment of marketing strategies with business objectives

    * Utilize data analytics tools to extract and analyse customer data, derive actionable insights, and inform marketing strategies

    * Continuously track industry trends and best practices in digital marketing to drive innovation and optimization

    * Work closely with creative and content teams to develop compelling marketing materials and messaging

    * Provide regular reports and insights to stakeholders, highlighting key findings and recommendations for improvement.

    * Proficiency in marketing automation tools and analytics platforms

    * Strong analytical skills with the ability to interpret data and derive actionable insights

    * Experience conducting A/B testing and optimizing campaign performance

    * Excellent communication and interpersonal skills, with the ability to collaborate effectively with diverse teams

    * Creative thinker with a passion for innovation and continuous improvement

    * Ability to thrive in a fast-paced environment and manage multiple projects simultaneously

    * Knowledge of data analytics techniques and tools, with the ability to extract and make sense of data.

    Requirements:

    * Bachelor's degree in Marketing, Business Administration, or a related field

    * 6-8 years of experience in marketing or a similar role, with a focus on digital marketing and campaign management

    * Experience in digital marketing or data analytics

    * Familiarity with customer segmentation techniques and targeting strategies

    * Experience with customer relationship management (CRM) platforms.

    ABOUT THE COMPANY:

    FatakPay Digital Private Ltd (FatakPay) is a digital-only lending platform that provides virtual credit facilities. The solution provides a 100% digital and paperless quick, transparent and secure way to transact in multilingual format with a 'scan now, pay later' facility and easy repayment options.

    We're a company that strongly believes in teamwork, design, creativity and tech. We love to build the best possible Financial Tech products that make the world a better place.

    It was founded by a team of four IIT- B, Erasmus University alum and with 70+ years of combined experience in Tech and Finance.

    WHAT HAPPENS NEXT?

    If you wish to discuss the job in further detail, please contact Disha Gajra on

    If selected for an interview, you will hear directly from someone from the HR department, usually within a week of the closing date.