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    • Product Marketing Strategist - Bengaluru - Scrut Automation

    Scrut Automation
    Scrut Automation Bengaluru

    1 month ago

    Default job background
    Full time
    Description

    As a Product Marketing Strategist at Scrut Automation, you will play a pivotal role in driving the growth of our information security and compliance monitoring platform. Our ideal candidate has a proven track record in product marketing and is passionate about developing effective strategies that generate leads and drive sales.

    About the Role

    We are looking for a highly skilled and experienced Product Marketing Strategist to join our team. In this role, you will be responsible for building our positioning and messaging, conducting market research, and working closely with product managers to align on key market problems and overall go-to-market strategy.

    The successful candidate will have excellent communication and writing skills, with the ability to create compelling content that resonates with our target audience. You will also have a strong understanding of digital marketing automation tools and metrics-tracking skills, with experience in using tools like HubSpot and Google Analytics.

    Responsibilities

    • Develop and execute product marketing strategies that drive lead generation and sales
    • Build and maintain our product positioning and messaging
    • Conduct market research and stay up-to-date on industry trends and competitive landscape
    • Work closely with product managers to align on key market problems and overall go-to-market strategy
    • Plan and execute the launch of new features and products
    • Author and own product content marketing, including case studies, battle cards, feature sheets, and selling tools
    • Manage external agencies and vendors as needed

    Requirements

    • Bachelor's degree in Marketing or related field
    • 3+ years of product marketing experience in B2B SaaS
    • Strong portfolio of past product/marketing work, demonstrating writing and communication skills
    • Familiarity with digital marketing automation tools, including HubSpot and Google Analytics
    • Strong ROI/metrics-tracking skills

    What We Offer

    As a Product Marketing Strategist at Scrut Automation, you will have the opportunity to work in a fast-paced, dynamic environment and contribute to the growth of a leading information security and compliance monitoring platform. Our estimated salary range for this position is $120,000 - $180,000 per year, depending on experience. We offer a competitive benefits package, including health insurance, retirement plan, and paid time off.

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