Manager - Marketing - Automobile Industry (4-8 yrs) - Mumbai, India - iimjobs

    iimjobs
    iimjobs Mumbai, India

    3 weeks ago

    Iimjobs background
    Full time
    Description
    Manager - Marketing

    Position - Marketing Manager for LHD cluster of IO markets


    Responsibilities & Key Deliverables:

    • Work closely with Country sales teams & distributor marketing teams & their agencies to plan and execute country level marketing activities to achieve specific goals.
    • Plan & execute product launches & brand campaigns as per business objectives
    • Brand management managing brand guidelines, messaging, and visual identity to create a strong and recognizable brand presence
    • Country level media landscaping for conventional, digital and BTL marketing platforms
    • Develop market level understanding of consumer profiles, vehicle usage & behaviour, segment understanding, price positioning, and competitor activities
    • Managing marketing campaigns: overseeing the creation of marketing materials, such as website content, social media posts, and advertising campaigns
    • Analyzing marketing data: tracking the performance of marketing campaigns and using data to make informed decisions about future marketing efforts


    • Market Research

    • Perform competitive research to understand what's happening in the market, and incorporate your findings into each campaign for better results
    • Marketing intelligence competition activity tracking & marketing MIS
    Preferred Industries

    • Marketing & Comm
    • 2 Wheeler
    • Auto Components
    • Auto / Auto Equipment
    • Auto ancillary
    • Automobile
    • Auto/Spares

    Education Qualification:

    • Bachelor of Engineering (Pref) + MBA in Marketing
    • MBA in Marketing + Graduation in any field

    General Experience:

    • 4 to 7 years with Marketing Experience

    Critical Experience:

    • Having positive attitude and a passion for developing and growing brands from grounds up in international markets
    • Good Interpersonal skills, able to adapt and work with leaders and CFT teams
    • Solutions focused, comfortable working in an environment which demands strong deliverables including the ability to identify problems and drive appropriate solutions.
    • Believes in Frugal ways of working. Has a practice of using limited financial resources in a creative and efficient manner to achieve marketing objectives
    • Crossfunctional working skills to collaborate with other functions and open to new ideas
    • Keen follower of market & consumer Insights.
    • Passionate about cars, automotive industry and the international markets
    • Ability to think holistically with a strategic intent
    • Ability to communicate and pitch new plans and ideas to Senior Management for approval and direction
    • Proficient in MS Excel and Powerpoint