Head Search Engine Optimization - Hyderabad, India - Magic Axis Pvt Ltd

Description

We are looking for a creative SEO specialist to optimize our website's content using analytics and keyword research. The SEO specialist will also be in charge of researching advertising and website layout trends to increase page traffic who values both quality content and technical knowledge when optimizing a website for search engines.

We are looking for candidates who can start right away.

Responsibilities:

Search engine optimization copywriting and landing page optimization.

To maximize ROI in paid search campaigns, run tests, collect and analyze data and results, and identify trends and insights.

Monitor, report on, and analyze website analytics as well as PPC initiatives and campaigns.

Keep track of campaign expenses, staying within budget, estimate monthly costs, and reconciling discrepancies.

Continuous keyword discovery, expansion, and optimization.

Investigate and put search engine optimization recommendations into action.

Examine and compare competitor advertising links.

Create and implement a link-building strategy.

Collaborate with editorial and marketing teams to improve SEO in content creation and programming.

Changes to website architecture, content, linking, and other factors are recommended to improve SEO positions for target keywords.

Requirements:

Having experience in managing PPC campaigns on all search engines.

Excellent knowledge of performance marketing, conversion, and online customer acquisition.

Extensive knowledge of website analytics tools (e.g., Google Analytics, Net Insight, Omniture, WebTrends).

Understanding of HTML, CSS, and JavaScript development and constraints.

Understanding of search engine algorithms and ranking factors.

Keep up with the latest SEO and SEM trends and best practices.