Kissht - Senior Data Analyst - Performance Marketing - Mumbai - Kissht Finance

    Kissht Finance
    Kissht Finance Mumbai

    1 day ago

    Description

    Senior Data Analyst - Performance Marketing

    Join Kissht as we transform the landscape of consumer credit. As a Senior Data Analyst - Performance Marketing, you will play a key role in driving our growth through data-driven decision making.

    About the Role:

    • Analyze campaign performance metrics to uncover insights and optimize Google and Meta ads through in-depth testing and targeting.
    • Leverage attribution tools to understand user journeys and long-term value.
    • Provide strategic recommendations backed by data, run A/B experiments, and help scale winning campaigns with clear, impactful reporting.

    Key Responsibilities:

    • Conduct rigorous statistical and quantitative analysis of campaign data across Google Ads and Meta Ads at multiple levels.
    • Leverage mobile attribution platforms to track installs, funnel, and in-app events.
    • Design, execute, and interpret A/B and multivariate tests on elements such as creatives, targeting options, ad copy, landing pages, and bidding models.

    Required Qualifications:

    • Bachelor's/ Master's degree in Marketing, Business Analytics, Statistics.
    • 3-5 years of core experience in performance marketing analytics, with hands-on expertise in data-intensive optimization of Google Ads and Meta Ads for mobile apps.
    • Proficiency in mobile attribution platforms (MMPs) for event tracking, attribution modelling, and fraud prevention.

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