Bluestone Jewellery - Bangalore, India - iimjobs

Description

• Manage all phases of visual creative development work across channels from concept to completion.
• Spearhead and manage content strategy for both small and large projects.
• Develop internal marketing campaigns that translate objectives across business units into clear and motivating creative strategies.
• Manage, Style and Lead product layouts, photo & video shoots and campaigns.
• Maintain a cohesive visual and thematic style for all projects and campaigns as per the brand guidelines.
• Liaison with social media manager, graphic designers, copywriters, photographers/videographers, and brand manager in the strategic development of messaging and deliverables.
• Develop new concepts to highlight product stories and key messages as per the business requirement as well as medium of communication. Develop detailed templates and references for creative layouts.
• Research market & style trends, consumer needs and competition landscape.
• Conduct brainstorming sessions with creative team, maintaining strategic thinking to develop innovative and actionable initiatives in a fiscally responsible manner.
• Meet budget requirements by forecasting and managing expenses.
• Produce fresh, innovative work that translates complex ideas into compelling print materials and digital experiences for sophisticated audiences.
• Oversee the presentation of final concepts and obtain approvals for deliverables.

• Bachelor's degree in art, design, marketing, or similar fields
• Relevant experience in the fashion or lifestyle industry
• 2 to 5 years' experience in creating integrated content across all marketing channels: digital, social media, paid media, mobile, offline, and print.
• Understanding and experience with photography (model as well as product shoots), graphic design, video editing, animation, fashion styling etc. to be able to manage all forms of visual content requirements.
• Flair for styling. Keen sense on latest styles trends, attention to details
• Highly creative with experience in identifying target audiences and devising visuals (static or motion) that engage, inform and motivate.
• Brilliant interpersonal and communication skills.
• A strategic thinker with a strong creative vision and an eye on business objectives