Area Business Manager, Planet Fashion - Delhi - confidential

    confidential
    confidential Delhi

    2 days ago

    Full time Healthcare
    Description

    Location: Delhi

    Work Experience: 5 to 7 years

    Education: Masters

    Key Result Areas & Supporting Actions

    Tapping Business Potential for the Region

    • Ensure effective execution and quality monitoring of the footfall generation plan.
    • Provide timely and strategic inputs for store business planning.
    • Conduct structured competition mapping—compile competitor data on sales, offers, and merchandise across markets to identify emerging threats and opportunities.
    • Generate leads for the Regional Manager, highlighting potential for new stores and untapped business areas.
    • Sales & Marketing Alignment: Support local marketing execution to drive footfalls in alignment with business and sales goals.

    Franchisee Management

    • Act as the key relationship manager with franchisees on operational aspects, ensuring alignment with SOPs and business standards.
    • Encourage franchisee investments in new projects and store enhancements.
    • Maintain strong communication and collaboration with franchisees to ensure business consistency and growth.

    Merchandise Management

    • Undertake regular store visits to review merchandise effectiveness.
    • Recommend assortment changes and flag merchandise gaps based on store performance and consumer trends.
    • Collaborate with central merchandising team for stock optimization at the regional level.

    Store Operations

    • Monitor store opening timelines to ensure punctual and smooth launches.
    • Oversee operational adherence for:
    • Cash Management
    • Stock Management
    • Cost Controls
    • Housekeeping and Visual Standards
    • Staff Attendance
    • Lead new store openings, including recruitment and end-to-end management of the store opening checklist.
    • Conduct regular SOP audits, identify operational gaps, and initiate corrective action.
    • Ensure that store operating standards are consistently met and maintained.

    Understanding Consumer Needs

    • Drive compliance to CRM procedures and aim for high customer registration rates.
    • Analyze customer behavior across stores to understand demographic/psychographic variations.
    • Use insights to localize store strategies and optimize product or service offerings.
    • Build rapport with top customers (approximately 20 per store) to strengthen loyalty and engagement.
    • Work with marketing to adapt strategies that resonate with local consumer needs and preferences.

    Team Management & Performance Enablement

    • Recruit Store Managers in consultation with the Regional Manager.
    • Conduct quarterly performance appraisals and reviews for store managers.
    • Motivate and engage retail teams to foster a high-performance culture.
    • Set weekly sales targets based on market trends, store capability, and business goals.
    • Monitor budget compliance and set monthly spend plans.
    • Facilitate training with Store Managers and Customer Care Associates:
    • Identify specific skill gaps
    • Promote best-practice sharing across stores
    • Ensure execution of training calendar

    Desired Skills and Experience

    • Sales
    • Marketing
    • Sales & Marketing Alignment
    • Retail
    • Retail – Store Operations
    • Operations
    • Franchisee Management
    • Team Management
    • Customer Engagement
    • Budget Management

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