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  • Marketing Executive - Thiruvananthapuram / Trivandrum - Apollo Pharmacy

    Apollo Pharmacy
    Apollo Pharmacy Thiruvananthapuram / Trivandrum

    1 month ago

    Apollo Pharmacy background
    Description

    Job Summary

    We are seeking a highly motivated and experienced Marketing Executive to join our team at Apollo Pharmacy. The ideal candidate will be responsible for organizing and executing all Below-the-Line (BTL) activities, including local events and promotions, to increase footfalls and drive sales.

    Key Responsibilities

    • Organize and execute BTL activities, including in-store camps, neighborhood camps, and door-to-door campaigns;
    • Plan and execute promotional activities to meet monthly targets;
    • Coordinate with the Head Office for assistance with new store openings and vendor management;
    • Create weekly and monthly reports on campaign performance;
    • Execute community connect programs according to Standard Operating Procedures (SOP);
    • Drive sales of Branded Generic Medicines (BGM) and strips;
    • Monitor and maintain budgets and vendor relationships.

    Preferred Candidate Profile

    • Bachelor's degree in Marketing or related field;
    • Proven experience in direct marketing and event management;
    • Excellent coordination and communication skills;
    • Ability to analyze data and develop creative solutions;
    • Strong people management and leadership skills;
    • Familiarity with digital marketing tools and platforms;
    • Willingness to travel and adapt to changing priorities.

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