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  • Manager - Digital Marketing - Hyderabad - eMedEvents

    eMedEvents
    eMedEvents Hyderabad

    4 weeks ago

    Default job background
    Description

    Digital Marketing Head

    Job Title: Digital Marketing Head.

    We seek an experienced and visionary Digital Marketing Head to lead and execute our digital marketing strategy across healthcare education.

    • Develop and implement a comprehensive digital marketing strategy tailored for healthcare and EdTech sectors, driving business objectives such as lead generation, customer acquisition, and retention.
    • Manage and mentor a team of digital marketing specialists, content creators, SEO experts, PPC managers, and social media strategists, ensuring alignment with business goals and campaign execution.
    • Oversee all performance marketing initiatives, including paid search (Google Ads), social media advertising (LinkedIn, Facebook, Instagram), display advertising, and programmatic marketing campaigns.
    • Lead search engine marketing efforts by optimizing content, improving SEO performance, and enhancing SEM efforts to increase organic and paid search rankings.
    • Collaborate with content teams to create high-quality, relevant, and engaging content that educates, nurtures leads, and promotes our healthcare and EdTech products and services.
    • Leverage analytics tools (e.g., Google Analytics, HubSpot, SEMrush) to monitor campaign performance, measure ROI, and make data-driven decisions to improve marketing strategies continuously.

    The ideal candidate will have a strong background in healthcare & healthcare education, with expertise in driving lead generation, customer acquisition, and brand awareness through multi-channel digital marketing campaigns.

    Key Responsibilities

    This role will be pivotal in scaling our digital presence, enhancing customer engagement, and achieving business growth goals.

    Requirements

    • Bachelor's or Master's in Marketing, Business Administration, or a related field.
    • 10+ years of digital marketing experience with at least five years in a leadership role, specifically within healthcare and EdTech industries.
    • Strong understanding of healthcare marketing regulations (HIPAA compliance, healthcare advertising standards) and EdTech best practices for audience engagement and lead generation.
    • Data-driven: Expertise in data analytics and performance measurement, with proficiency in tools such as Google Analytics, HubSpot, SEMrush, and other marketing automation platforms.
    • Omnichannel Expertise: Proven experience managing multi-channel digital marketing campaigns (SEO, SEM, PPC, email marketing, social media, content marketing).
    • Leadership & Management: Strong leadership and people management skills, with experience building and scaling high-performing marketing teams.
    • Project Management: Excellent project management skills with the ability to prioritize, manage multiple initiatives, and meet deadlines in a fast-paced environment.
    • Communication: Strong written and verbal communication skills, with the ability to present complex data insights and strategies to key stakeholders.
    • Innovative & Strategic Thinker: Ability to think creatively and strategically, with a track record of developing innovative digital marketing campaigns.
    • Tech-savvy: Familiarity with digital marketing platforms, tools, and technologies that drive performance, including marketing automation, CRM systems, and analytics platforms.

    Preferred Qualifications

    • Certifications: Relevant certifications in digital marketing, such as Google Ads, Google Analytics, HubSpot, or other industry-recognized credentials.
    • Experience in lead generation and customer acquisition in B2B and B2C models.
    • Experience with EdTech or healthcare SaaS products, webinars, and online learning solutions.
    • Prior experience working with product and sales teams to align marketing strategies for maximum impact.

    What We Offer

    Competitive salary and comprehensive benefits package.

    Opportunity to lead marketing efforts in two fast-growing and impactful industries.

    Professional development opportunities and a collaborative work environment.


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