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    • Technologies - Head - Marketing - Kerala - Aufait

    Aufait
    Aufait Kerala

    2 weeks ago

    Default job background
    Description

    Job Overview:

    • We are seeking a dynamic and results-driven Marketing Head with expertise in digital marketing strategies to lead and grow our brand's market presence.

    The candidate will be responsible for developing, implementing, and overseeing comprehensive marketing strategies, with a strong emphasis on digital channels to drive brand awareness, customer engagement, and revenue growth.

    Key Responsibilities:

    Strategy Development

    • Develop and execute an integrated marketing strategy aligned with the company's business objectives, with a primary focus on digital platforms.
    • Analyze market trends, customer insights, and competitive landscape to identify growth opportunities.
    • Establish KPIs and metrics to measure the effectiveness of marketing campaigns.

    Digital Marketing

    • Lead all digital marketing initiatives, including SEO/SEM, email marketing, social media, content marketing, and paid advertising campaigns.
    • Drive performance marketing campaigns to maximize ROI and customer acquisition.
    • Oversee website development, optimization, and user experience to ensure alignment with marketing goals.

    Content and Brand Management

    • Develop a consistent and compelling brand voice across all digital and traditional channels.
    • Oversee content creation and strategy, including blogs, videos, whitepapers, and social media posts.
    • Ensure all marketing materials adhere to brand guidelines.

    Team Leadership

    • Build, lead, and mentor a high-performing marketing team.
    • Foster a collaborative culture, encouraging innovation and data-driven decision-making.

    Budgeting and ROI Analysis

    • Prepare and manage the marketing budget, allocating resources to optimize impact.
    • Analyze campaign performance and provide actionable insights to maximize ROI.
    • Report on marketing effectiveness to senior leadership.

    Collaboration and Partnerships

    • Collaborate with sales, product, and customer service teams to align marketing strategies with business goals.
    • Build and maintain relationships with external agencies, vendors, and partners.

    Technology and Tools

    • Stay updated with emerging trends, tools, and technologies in digital marketing.
    • Leverage analytics tools to monitor campaign performance and customer behavior.

    Qualifications and Skills:

    • Bachelor's degree in Marketing, Business Administration, or a related field (Master's preferred).
    • Proven experience in a senior marketing role, with at least 5+ years in digital marketing.
    • Expertise in digital marketing tools such as Google Analytics, AdWords, SEO tools, CRM platforms, and marketing automation software.
    • Strong analytical skills with the ability to interpret data and provide actionable recommendations.
    • Excellent leadership, communication, and interpersonal skills.
    • Experience in managing budgets and forecasting ROI for marketing campaigns.
    • Knowledge of web development principles and UX design is a plus.

    Key Attributes:

    • Strategic thinker with a hands-on approach.
    • Creative problem-solver with a focus on achieving results.
    • Proactive, adaptable, and able to thrive in a fast-paced environment.
    • Ability to recruit, nurture, inspire and lead a dynamic and result-oriented team.
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