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  • Ws Cube Tech - Jaipur - WsCube Tech

    WsCube Tech
    WsCube Tech Jaipur

    6 days ago

    Default job background
    Description

    We are seeking an experienced Growth Marketer (Lead) to join our team in a Leadership Role. This position will be pivotal in driving Lead Generation and enhancing our Branding across various marketing segments. The ideal candidate should come from an EdTech background and possess a strong track record in executing growth strategies, managing paid campaigns, and leading cross-functional marketing initiatives.

    The core responsibilities for the job include the following:

    Lead Generation Strategy:

    - Develop and execute effective lead generation strategies, optimizing the marketing funnel to drive qualified leads for various programs.

    - Utilize data-driven insights and analytics to refine targeting and improve ROI.

    Brand Management:

    - Enhance WsCube Tech's brand presence across different marketing segments, ensuring consistent messaging and positioning.

    - Lead branding efforts for both online and offline channels to create a strong market identity.

    Marketing Campaign Leadership:

    - Manage and oversee paid digital campaigns, social media strategy, and performance marketing.

    - Leverage new-age marketing tools and platforms for impactful campaigns targeting diverse learner demographics.

    Team Leadership and Collaboration:

    - Lead a high-performing marketing team, fostering innovation and creative strategies.

    - Collaborate closely with product, sales, and content teams to align marketing efforts with business goals.

    Strategic Planning and Execution:

    - Define marketing goals, KPIs, and roadmaps for scaling growth and market penetration.

    - Ensure the execution of strategic initiatives to increase brand awareness and market reach.

    EdTech Market Expertise:

    - Stay up-to-date with EdTech trends, competitor strategies, and market dynamics.

    - Develop and implement innovative solutions to position WsCube Tech as a leading EdTech Experience: 3+ years in growth marketing or a similar role in the EdTech sector.

    - Leadership Skills: Proven experience leading a marketing team and driving strategic initiatives.

    - Technical Skills: Proficiency in digital marketing tools, CRM systems, and analytics platforms.

    - Analytical Mindset: Strong ability to interpret data and make informed decisions.

    - Communication: Exceptional verbal and written communication skills.

    - Creativity and Innovation: Ability to develop out-of-the-box strategies to achieve growth targets.

    (ref:iimjobs.com)

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