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- Developing a comprehensive digital business strategy and overseeing its execution
- Establishing a pipeline of core digital marketing activities and ensuring that the pipeline is aligned with the company's revenue targets and digital marketing goals
- Assessing new business opportunities with a strong revenue target in mind
- Maintaining strong and prosperous working relationships with important clients
- Building and maintaining strong relationships with senior managers, partners, and other stakeholders
- Identifying, exploring, and evaluating business opportunities, performing risk assessment, and mitigating potential risks