Principal SFMC - Hubli - Mavlers

    Mavlers
    Mavlers Hubli

    22 hours ago

    Description

    Principal SFMC & Data Cloud Architect

    (12-Month Contract | US or EMEA Shift | 6+ years of experience)

    Role Overview

    We are seeking a Principal Salesforce Marketing Cloud Engagement & Data Cloud Architect to lead the architecture, design, and delivery of scalable, data-driven customer engagement solutions. This role combines deep hands-on expertise with strategic advisory capability, enabling organizations to activate unified customer data across channels while aligning technology decisions with business objectives. This is a senior consulting role requiring strong ownership, proactive problem-solving, and confident stakeholder engagement-not a ticket-based execution role.

    Key Responsibilities

    Architecture & Solution Design

    • Lead the end-to-end architecture and implementation of Salesforce Marketing Cloud Engagement and Salesforce Data Cloud solutions
    • Design scalable, secure, and high-performance customer engagement architectures
    • Define customer data models, identity resolution strategies, and activation frameworks
    • Ensure alignment with Salesforce best practices, security standards, and governance models

    Data Strategy & Activation

    • Own the customer data strategy, including ingestion, unification, segmentation, and activation
    • Design and manage Data Streams and data ingestion pipelines from external systems
    • Enable advanced audience segmentation and real-time activation across channels

    Journey & Channel Enablement

    • Architect and optimize cross-channel customer journeys (Email, Mobile, Personalization)
    • Enable real-time personalization using Interaction Studio (Personalization)
    • Oversee mobile engagement strategies using Mobile Studio (SMS, Push Notifications)

    Integration & APIs

    • Design and guide API-based integrations using REST, SOAP, and GraphQL
    • Support and review API testing and documentation using Postman and Swagger
    • Ensure reliable data synchronization between Salesforce and external platforms

    Leadership, Governance & Advisory

    • Act as a trusted technical advisor to business and technical stakeholders
    • Provide delivery oversight, technical leadership, and architectural governance
    • Proactively identify risks, optimization opportunities, and improvement areas
    • Mentor junior team members and enforce engineering best practices

    Required Skills & Experience

    Salesforce Marketing Cloud Engagement (Essential)

    • Mobile Studio - SMS and Push Notifications (ESSENTIAL)
    • Interaction Studio (Personalization) – Real-time interaction management (ESSENTIAL)
    • Contact Builder & Data Modeling – Data architecture and segmentation strategy
    • Email Studio - Email creation, delivery, tracking, and reporting
    • Journey Builder – Complex automated journeys and custom activities
    • Automation Studio – Scheduled and triggered automations
    • Cloud Pages – Landing pages and data capture solutions
    • Content Builder – Centralized content management
    • Data Extensions & Subscriber Management
    • Security & Permissions – User roles, access control, and compliance

    Salesforce Data Cloud (Essential)

    • Customer Data Platform (CDP) concepts and implementation
    • Data unification, identity resolution, and activation strategies
    • Advanced segmentation using unified customer data
    • Data Streams and external data ingestion

    Scripting & Development (Should Know at This Level)

    • SSJS (Server-Side JavaScript) – Backend logic and automation
    • AMPscript – Personalization for emails, landing pages, and messaging

    APIs & Integration (Should Know at This Level)

    • SOAP API – SFMC data and automation use cases
    • REST API – Journey execution, data updates, and integrations
    • GraphQL – Querying structured and unified data
    • Postman – API testing, authentication, and simulations
    • Swagger & API Mockups – API documentation and testing

    Soft Skills & Leadership (Essential)

    • Proven consulting experience with a proactive, advisory mindset
    • Senior-level ownership and decision-making capability
    • Strong stakeholder management and communication skills
    • Ability to operate independently and guide clients without constant direction
    • Comfortable influencing both technical and non-technical audiences
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