Credvest - Digital Marketing Campaign Manager (4-5 yrs) - Bangalore, India - iimjobs

Description

We are currently seeking a skilled Digital Marketing and Campaign Manager with expertise in leveraging Meta (formerly Facebook) and Google platforms for campaign management.

As a key member of our marketing team, you will be responsible for planning, executing, and optimizing campaigns across these platforms to drive brand awareness, engagement, and conversions.

• Campaign Strategy Development: Develop strategic digital marketing plans tailored for Meta and Google platforms, aligning with overall marketing objectives and target audience demographics.
• Campaign Execution: Execute digital campaigns across Meta and Google platforms, including Facebook Ads Manager, Instagram Ads, Google Ads, and Google Display Network.
• Audience Targeting: Utilize advanced targeting options available on Meta and Google platforms to reach the right audience segments with personalized messaging and offers.
• Creative Asset Management: Collaborate with design and content teams to create engaging ad creatives, ensuring compliance with platform guidelines and best practices.
• Budget Management: Manage campaign budgets effectively, optimizing allocation based on performance metrics to maximize return on investment (ROI).
• Performance Monitoring and Optimization: Monitor campaign performance metrics such as clickthrough rates (CTR), conversion rates, and cost per acquisition (CPA).
• Implement optimization strategies to improve campaign effectiveness and efficiency.
• A/B Testing: Conduct A/B tests on ad creatives, audience segments, and campaign parameters to identify highperforming elements and refine campaign strategies.
• Campaign Reporting: Generate regular reports on campaign performance, providing insights and recommendations for future optimizations.
• Stay Updated: Stay abreast of updates and changes to Meta and Google advertising platforms, as well as industry trends and best practices in digital marketing.

• Degree in Marketing, Communications, or a related field.
• 45 years of handson experience in digital marketing, with a focus on campaign management across Meta and Google platforms.
• Proficiency in Meta advertising tools (Facebook Ads Manager, Instagram Ads) and Google advertising platforms (Google Ads, Google Display Network).
• Strong analytical skills with the ability to interpret data and derive actionable insights to optimize campaign performance.
• Excellent communication and collaboration skills, with the ability to work effectively with crossfunctional teams.
• Detailoriented with a focus on delivering highquality results within deadlines.
• Google Ads certification and Meta Blueprint certification are preferred.
• Experience with other digital marketing channels such as email marketing, search engine optimization (SEO), and content marketing is a plus