ASO Specialist – Play Store Growth Expert - Erode - Shuru App

    Shuru App
    Shuru App Erode

    6 days ago

    Description

    Shuru App is a digital platform that empowers communities in India to connect, collaborate and grow.

    With over 6 lakh locations across India, Shuru App creates a powerful space for citizens to share, solve and build stronger neighborhoods.

    The app allows users to post, advertise and engage with their local community like never before, fostering a sense of unity and cooperation.

    A Specialist at Shuru App will be responsible for transforming the way communities interact with our platform.

    We are looking for an exceptional individual who has grown app downloads to millions organically without relying on ad spend or gimmicks.

    • Develop and execute a comprehensive ASO strategy for Google Play Store that drives visibility and discoverability.
    • Conduct thorough keyword research and competitor analysis to stay ahead of the curve.
    • Optimize all creative assets including titles, descriptions, icons, screenshots and feature graphics to maximize conversion rates.
    • Monitor performance metrics such as downloads, rankings, retention and reviews, and continuously iterate for improvement.
    • Stay updated on the latest Google Play Store algorithm updates and industry trends.
    • Collaborate closely with design, product and marketing teams to ensure seamless alignment.

    The ideal candidate will have a proven track record of growing apps to 10M+ organic installs through ASO, and possess a deep understanding of Google Play Store algorithms and ranking factors.

    Experience with ASO tools such as AppTweak, Sensor Tower or Mobile Action is highly desirable, along with strong analytical skills and a creative mindset for testing and optimizing visual assets.

    Excellent written and verbal communication skills, as well as the ability to thrive in a fast-paced startup environment, are also essential.

    • Nice to Have:
    • Experience in ASO in the Indian market and localization strategies.
    • Background in mobile marketing or SEO.
    • Previous work with social apps is a plus.

    Why join us?

    • Be part of a team that has already achieved 10M+ app installs and is targeting 100M+.
    • Join a talented team that has built a 100M+ users platform in the past.
    • Shape and grow a product with real social impact.
    • Work with a small, ambitious team that values innovation and collaboration.
    • Your work will directly contribute to the growth and success of millions of users.

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