Senior Account Manager - Chennai - Merkle BB

    Merkle BB
    Merkle BB Chennai

    3 days ago

    Full time ₹1,200,000 - ₹2,600,000 (INR) per year *
    Description

    Key Responsibilities:

    • Understands clients brands, structure, and industry as well as project goals
    • Develop, implement, and manage programmatic advertising campaigns across various platforms (DSPs, SSPs, Ad Exchanges)
    • Monitor and optimize campaign performance to meet client goals and KPIs
    • Serve as the main point of contact for clients, providing regular updates, performance reports, and strategic recommendations.
    • Build and maintain strong relationships with clients, understanding their business objectives and aligning campaign strategies accordingly.
    • Address client inquiries and troubleshoot issues promptly and effectively.
    • Create and execute programmatic media strategies to drive brand awareness, engagement, and conversions.
    • Conduct A/B testing and experiment with new tactics to improve campaign outcomes.
    • Use advanced analytics tools to measure and analyze campaign effectiveness.
    • Monitors investment of digital spend and ensures revenue/margin goals are met
    • Communicate campaign progress, challenges, and opportunities to internal teams and clients .
    • Work closely wi th clients and able to guide internal teams to align campaign strategies and objectives .
    • Build strong relationships across stakeholders (externally with clients and with teams internally
    • Training and development of team members (Junior programmatic manager)
    • Regular contribution to the media community i.e blogs, case studies , conferences

    Requirements :

    • 5 years + experience in a campaign management role with Media Planning exposure in advertising and online media marketing.
    • Expertise in online advertising platforms and analytics tools for online channels (DV360, Google Campaign Manager, YouTube, Google Analytics, Adform etc.)
    • Analysis skills (tracking and reporting, Google Analytics, Adobe and, ideally but no mandatory, Google Tag Manager and Data Studio)
    • Experience with online marketing metrics such as ROI, Margins, click-through rate, cost-per-click, cost-per-action, conversion rate, average order size, etc .
    • Proficiency with Microsoft Office, especially Excel and PPT
    • Thrives in a fast-paced, constantly changing environment.
    • Proactively identifies issues and implements solutions to support evolving client needs.
    • Excellent written and oral communication and presentation skills and the ability to express thoughts logically and succinctly, as well as good interpersonal skills , are required .

    Additional Information

    • Flexible to work across different time zones/shifts (including night shift)
    * This salary range is an estimation made by beBee
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