- Understands clients brands, structure, and industry as well as project goals
- Develop, implement, and manage programmatic advertising campaigns across various platforms (DSPs, SSPs, Ad Exchanges)
- Monitor and optimize campaign performance to meet client goals and KPIs
- Serve as the main point of contact for clients, providing regular updates, performance reports, and strategic recommendations.
- Build and maintain strong relationships with clients, understanding their business objectives and aligning campaign strategies accordingly.
- Address client inquiries and troubleshoot issues promptly and effectively.
- Create and execute programmatic media strategies to drive brand awareness, engagement, and conversions.
- Conduct A/B testing and experiment with new tactics to improve campaign outcomes.
- Use advanced analytics tools to measure and analyze campaign effectiveness.
- Monitors investment of digital spend and ensures revenue/margin goals are met
- Communicate campaign progress, challenges, and opportunities to internal teams and clients .
- Work closely wi th clients and able to guide internal teams to align campaign strategies and objectives .
- Build strong relationships across stakeholders (externally with clients and with teams internally
- Training and development of team members (Junior programmatic manager)
- Regular contribution to the media community i.e blogs, case studies , conferences
- 5 years + experience in a campaign management role with Media Planning exposure in advertising and online media marketing.
- Expertise in online advertising platforms and analytics tools for online channels (DV360, Google Campaign Manager, YouTube, Google Analytics, Adform etc.)
- Analysis skills (tracking and reporting, Google Analytics, Adobe and, ideally but no mandatory, Google Tag Manager and Data Studio)
- Experience with online marketing metrics such as ROI, Margins, click-through rate, cost-per-click, cost-per-action, conversion rate, average order size, etc .
- Proficiency with Microsoft Office, especially Excel and PPT
- Thrives in a fast-paced, constantly changing environment.
- Proactively identifies issues and implements solutions to support evolving client needs.
- Excellent written and oral communication and presentation skills and the ability to express thoughts logically and succinctly, as well as good interpersonal skills , are required .
- Flexible to work across different time zones/shifts (including night shift)
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Description
Key Responsibilities:
Requirements :
Additional Information
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Accountant Manager
Only for registered members Chennai, Tamil Nadu
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Account Manager
Only for registered members Chennai, Tamil Nadu
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Account Manager
Only for registered members Chennai
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Account Manager
Only for registered members Chennai, Tamil Nadu
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Accounts Manager
Only for registered members Chennai
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Account Manager
Only for registered members Chennai
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Manager- Account Management
Only for registered members Chennai
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accounts manager
Only for registered members Chennai
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Account Manager
Only for registered members Chennai
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Accounts Manager
Only for registered members Greater Chennai Area
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Accounts Manager
Only for registered members Chennai
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Account Manager
Only for registered members Chennai, Vijayawada
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Accounts Manager
Only for registered members Chennai
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Manager - Accounting
Only for registered members Chennai
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Account Manager
Only for registered members Chennai, Tamil Nadu
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Accounts Manager
Only for registered members Chennai, Hyderabad, Kolkata
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Account Manager
Only for registered members Chennai
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Account Manager
Only for registered members Chennai, Gurugram
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Account Manager
Only for registered members Chennai
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Account Manager
Only for registered members Chennai
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Manager Accounts
Only for registered members Chennai
