Marketing Manager - Jaipur, Rajasthan

Only for registered members Jaipur, Rajasthan, India

3 days ago

Default job background
₹900,000 - ₹2,200,000 (INR) per year *
* This salary range is an estimation made by beBee
A fast-growth player in the Quick Service Restaurant (QSR) / Food & Beverage sector operating pan‑India across company‑owned and franchise-led outlets. We focus on high-frequency promotional calendars, menu innovation, and digital-first acquisition to grow footfall, frequency and ...
Job description

A fast-growth player in the Quick Service Restaurant (QSR) / Food & Beverage sector operating pan‑India across company‑owned and franchise-led outlets. We focus on high-frequency promotional calendars, menu innovation, and digital-first acquisition to grow footfall, frequency and lifetime value.

Primary title: Marketing Manager — QSR (Quick Service Restaurants).

Workplace: On-site | Location: India.

Role & Responsibilities

  • Design and execute integrated marketing plans (ATL/BTL/TTL) that drive outlet footfall, repeat visits and promotional ROI across regions.
  • Lead franchise & outlet marketing: develop POS materials, local activations, trade promotions, and franchise enablement playbooks for consistent execution.
  • Own digital performance marketing: plan and optimize campaigns across paid social, search, programmatic, and CRM to maximise CAC-to-LTV efficiency.
  • Plan and launch menu items and limited-time offers—coordinate creative briefs, agency execution, in‑store rollout and measurement of commercial impact.
  • Manage marketing budgets, vendor relationships and procurement for campaigns; set measurable KPIs and report campaign performance to senior leadership.
  • Collaborate with Operations, Supply Chain and Sales to ensure promotional feasibility, outlet readiness and post-campaign lessons for continuous improvement.

Skills & Qualifications
Must-Have

  • Brand Strategy
  • Trade Marketing
  • Digital Advertising
  • CRM Platforms
  • Google Analytics
  • Franchise Marketing

Preferred

  • Programmatic Advertising
  • Retail Activation
  • Advanced Excel / Marketing Analytics

Benefits & Culture Highlights

  • Fast-paced, execution-oriented QSR environment with clear commercial impact and visibility to leadership.
  • Hands-on ownership of consumer campaigns, menu launches and franchise growth—strong learning and advancement potential.
  • On-site role with collaborative cross-functional teams (Operations, Supply Chain, Sales and Creative).

Skills: digital advertising,promotional,leadership,google analytics,qsr,quick service,brand strategy,campaigns,franchise



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