Content Writer - Mumbai Suburban, India - Tesloye Consultancy Services

Description

Position : Content Writer

SOW for Copy & Content Writer

Researching industry-related topics (combining online sources, interviews and studies)

Writing clear marketing copy to promote our products/services

Develop related content for multiple platforms, such as websites, email marketing, digital marketing, product descriptions, videos, guides, blogs, employee branding and marketing copy

Generating ideas for new content types and proofreading articles before publication on our owned platforms/ SM channels

Coordinate with marketing, PR and design teams to illustrate articles and proof-read

Conduct simple keyword research and use SEO guidelines to increase web traffic

Identify customers needs and gaps in our content, recommend new topics and build marketing campaign concepts

Ensure all-around consistency (style, fonts, images and tone)

Update website content as needed

Monitor and analyze the performance of key performance indicators (KPIs) to offer suggestions for improvement

Use search engine optimization (SEO) strategies in writing to maximize the online visibility of a website in search results

Qualifications

BSc in Marketing, English, Journalism or related field

3+ years of relevant experience

Knowledge of digital marketing tactics, including SEO, email marketing and web analytics

Added benefit of having finance industry work ex

Skills -

Proven work experience as a Content Writer, Copywriter or similar role

Portfolio of published articles

Experience doing research using multiple sources

Familiarity with web publications

Excellent writing and editing skills in English

Hands-on experience with Content Management Systems (e.g. WordPress)

Ability to meet deadlines

Ability to work independently with little or no daily supervision

Strong interpersonal skills and willingness to communicate with clients, colleagues, and management

Ability to work on multiple projects with different objectives simultaneously

Strict adherence to the style guides of each company and their policies for publication

Create trustworthy relationships with contacts and sources for use in future research

Adhere to the ethical code of the profession

Superb communication and networking skills, along with an aptitude to effectively extract information