Marketing Specialist - New Delhi, India - Thriwe

    Thriwe
    Thriwe New Delhi, India

    3 weeks ago

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    Description

    Roles & Responsibilities:


    • Developing and executing marketing plans aligned with corporate and brand directives, while also reflecting local priorities.


    • Establishing brand awareness on social media platforms by creating awareness and consideration and developing a comprehensive social media strategy.


    • Demonstrating proficiency across all social media platforms, particularly , and staying abreast of the latest trends, tools, metrics, insights, and processes.


    • Driving branding and communications for performance marketing initiatives.


    • Monitoring the effectiveness of social media and performance marketing campaigns and making necessary adjustments as required.


    • Creating and overseeing all marketing materials and collateral to ensure alignment with the brand's direction.


    • Managing communications spending and collaborating with vendors and agencies.


    • Collaborating with cross-functional teams and external agencies to maintain consistent brand messaging and communication strategies.


    • Drive collections within budgeted timelines, ensuring customer satisfaction for Pan India Projects.


    • Keen market insight to pre-empt market needs and develop and implement strategies for new products and services accordingly.


    • Creating a roadmap to gain share of customers mind and customer's wallet.


    • Conceptualizing, managing, and maintaining loyalty and reward programs.


    • Formulating customer contests and customer referral programs based on app/digital/other platforms.


    • Creating successful customer engagements at events & exhibitions.


    • Carrying out Sales site based campaigns.


    • Utilizing strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.


    • Managing a library of customer success stories/testimonials.


    • Identifying customers and their current and future needs, monitoring the competition and adapting strategies accordingly

    Requirements:


    • Candidates with a proven track record in marketing, preferably within the B2B sector. Min 5 year experience


    • Candidate should be excited about the opportunity to work with a leading B2B loyalty platform and eager to contribute fresh ideas to the team


    • Candidate who can strike a balance between independent thinking and effective teamwork


    • Having a keen eye for detail and a data-driven mindset will be essential in this role as you analyze campaign performance and identify areas for optimization.