Lead - Business Development/Marketing - IT (5-8 yrs) - Chennai, India - iimjobs

    iimjobs
    iimjobs Chennai, India

    2 weeks ago

    Iimjobs background
    Full time
    Description
    Strategize and develop effective plans focusing on Account-Based Marketing (ABM).

    • Select and profile key accounts aligned with ABM strategies.
    • Provide technical support and collaborate with teams for effective implementation.
    • Create engaging content and manage campaigns in line with ABM strategies.
    • Analyze data to optimize strategies and enhance performance continually.
    • Proficiency in Marketing Automation and Account-Based Marketing platforms.
    • Familiarity with Lead sourcing tools and understanding of the IT landscape.