PPC Executive - Saket, India - Saffron Tech Pvt Ltd

Description

Role: PPC Executive

Experience Req. - 1 to 2 Yrs.

Job Location - Saket, South Delhi - Work From Office

Working Days- 5

Company Profile: Saffron Tech Private Limited:

Saffron Tech is a result driven digital transformation company in New Jersey (NJ) & New Delhi. We are known for transforming businesses to digitisation. We are providing development services and IT solutions to its clients across the globe. Being in the field of IT since more than 15 years now, the company has successfully executed over 1500 projects for its clients. Saffron Tech Pvt. Ltd. is a multi-faceted IT firm adept at providing Web and Mobile Application Development, IT Offshore Staffing and Digital Marketing Services.

We are servicing over 500 clients from across the globe. We are a strong 150+ member family at the moment working from state of the art office premises close to Saket, South Delhi. Our primary operational markets are USA, UK, APAC and Middle East. To know more about us and our brands please visit

Job Summary:

We are looking for a talented PPC Executive with 1-2 years of experience to join our dynamic digital marketing team. The PPC Executive will play a key role in managing and optimizing pay-per-click advertising campaigns across various platforms, contributing to the success of our clients' digital marketing initiatives.

Responsibilities:

1. Assist in the development, implementation, and management of PPC campaigns across platforms such as Google Ads, Bing Ads, and social media advertising.
2. Conduct keyword research and analysis to identify high-value keywords and opportunities for campaign optimization.
3. Create and optimize ad copy, targeting, and bidding strategies to improve campaign performance and achieve client objectives.
4. Monitor campaign budgets, performance metrics, and KPIs; analyze data to identify trends, insights, and areas for improvement.
5. Perform regular A/B testing of ad creatives, landing pages, and targeting parameters to maximize ROI and campaign effectiveness.
6. Generate performance reports and dashboards, providing insights and recommendations to clients and internal stakeholders.
7. Stay up-to-date with industry trends, best practices, and platform updates; share knowledge and insights with the team.
8. Collaborate with cross-functional teams, including account managers, designers, and developers, to ensure alignment and integration of PPC campaigns with overall digital marketing strategies.
9. Assist in client communication, including attending meetings, providing updates, and addressing client queries and concerns.

Qualifications:

1. Bachelor's degree in Marketing, Advertising, Business, or a related field.
2. 1-2 years of hands-on experience managing PPC campaigns across Google Ads, Bing Ads, and/or social media advertising platforms.
3. Strong understanding of PPC fundamentals, including keyword research, ad copywriting, bid management, and campaign optimization.
4. Proficiency in Google Ads and Google Analytics; experience with other PPC platforms (e.g., Bing Ads, Facebook Ads Manager) is a plus.
5. Analytical mindset with the ability to interpret data, analyze campaign performance, and draw actionable insights.
6. Excellent communication and presentation skills, with the ability to convey complex information in a clear and concise manner.
7. Detail-oriented with strong organizational and time management skills; ability to prioritize tasks and meet deadlines in a fast-paced environment.
8. Proactive and self-motivated, with a willingness to learn and adapt to new technologies and industry developments.
9. Google Ads certification is preferred but not required.

Please submit your resume and outlining your relevant experience, current salary, expected salary, notice period and why you are the ideal candidate for this position.

Thanks,

Manisha Yadav

Sr. HR Executive

(Saffrontech Pvt. Ltd. | JOP Inc)