Digital Marketing Specialist - india, India - VNC Global Business Edge Pvt Ltd

    VNC Global Business Edge Pvt Ltd
    VNC Global Business Edge Pvt Ltd india, India

    1 month ago

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    Description

    Primary Responsibilities:

    • Maintaincommunication with the agency to ensure regular updates on websitewith fresh blog posts and casestudies.
    • Conductkeyword analysis and get SEO strategies implemented to improvewebsite visibility and search enginerankings.
    • Managevarious social media platforms to increase brand visibility andengagement.
    • Repurposeold content and engage with the audience across social mediaplatforms to expand reach and fosterengagement.
    • Createand manage Google Ads campaigns or any other paid campaigns todrive website traffic and generate leads and track the activitiesto ensureeffectiveness.
    • Developand execute WhatsApp marketing campaigns using targeted templatesto reach the audience effectively and driveconversions.
    • Respondpromptly to inquiries and coordinate with internal teams to ensuresmooth communication and efficient followupprocesses.
    • Identifynewsworthy content and collaborate with the agency to create PRopportunities sharing relevant content and testimonials forenhanced brandreputation.
    • Conductindepth analysis of the performance of paid ads and digitalactivities extracting valuable insights to inform strategicdecisionmaking and optimize campaigneffectiveness.

    SecondaryResponsibility :

    • Maintainingthe database of clientele up to date for utilizing as a marketingasset for all the marketing events &activities.
    • Updatingany brand communication documents via agencytimely.
    • Comeup with initiatives to develop the marketing department and keystrategies to increase inorganicleads.
    Programs required: Strong understanding of SEO and SEM Proficiencywith CRM software, particularly HubSpot. Demonstrated experiencewith Google tools Google Ads, Google analytics and Google tagmanager Experience with Meta Facebook Ads Experience with MicrosoftOffice and Share Point Requirements to apply: CV / Resumedemonstrating your experience Education: Marketingdegree

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