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    Social Media Manager - Nagpur, India - ITCRAFT TECHNOLOGIES PRIVATE LIMITED

    ITCRAFT TECHNOLOGIES PRIVATE LIMITED
    ITCRAFT TECHNOLOGIES PRIVATE LIMITED Nagpur, India

    4 days ago

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    Description

    Overview:

    As a Social Media Manager, you will be responsible for developing, implementing, and managing our organization's overall social media strategy in order to enhance brand awareness, drive website traffic, and generate leads/customers. You will be expected to stay up-to-date with the latest social media trends and best practices and use your expertise to optimize our social media presence across all relevant platforms.

    Responsibilities:

    1. Strategy Development:
    • Develop and execute a comprehensive social media strategy to increase brand awareness and engagement.
    • Research and identify target audience preferences and trends to inform content strategy.
    • Collaborate with other departments to integrate social media into overall marketing efforts.
    1. Content Creation:
    • Create engaging and relevant content for various social media platforms, including text, image, and video content.
    • Develop and maintain a content calendar to ensure consistent posting schedules.
    • Monitor and respond to comments and messages in a timely manner.
    1. Community Management:
    • Build and nurture relationships with followers and online communities.
    • Monitor social media channels for discussions related to our brand and industry.
    • Identify and engage with influencers and brand advocates to amplify our message.
    1. Analytics and Reporting:
    • Track and analyze social media performance metrics, such as reach, engagement, and conversion rates.
    • Use insights to optimize content and strategy for better results.
    • Prepare regular reports on social media activities and outcomes.
    1. Campaign Management:
    • Plan and execute social media campaigns, contests, and promotions.
    • Monitor campaign performance and adjust strategies as needed to meet objectives.
    • Collaborate with marketing and creative teams to develop campaign assets.

    Requirements:

    • Proven work experience as a Social Media Manager or similar role.
    • Demonstrable experience designing and implementing successful social media campaigns.
    • Excellent knowledge of social media platforms, including but not limited to Facebook, Twitter, Instagram, ,.
    • Proficiency in social media management tools and analytics platforms.
    • Strong written and verbal communication skills.
    • Strong presentation skills, with the ability to effectively communicate campaign strategies, present social media analytics, and conduct client meetings and workshops.
    • Creative thinking and problem-solving abilities.
    • Ability to work independently and collaboratively in a fast-paced environment.
    • Bachelor's degree in Marketing, Communications, or a related field (preferred).

    Additional Skills (Preferred):

    • Experience with paid social advertising campaigns.
    • Knowledge of SEO and content marketing principles.
    • Familiarity with industry-specific social media trends and best practices.
    • Certifications in social media marketing or related fields.
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