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- Plan and execute all digital marketing, including SEO, marketing database, email, social media and display advertising campaigns.
- Build, lead and manage the inbound marketing campaigns.
- Managing, guiding and training of the digital marketing team and motivate them to achieve their goals.
- Manage all digital marketing channels to ensure brand consistency.
- Measure ROI and KPIs and prepare and manage our global digital marketing budget
- Oversee our social media accounts.
- Manage and improve online content, considering SEO and Google Analytics.
- Forecast sales performance trends and act proactively to increase our market segment.
- Liaise with product owners and product marketing managers, creative and sales to increase client satisfaction through cohesive strategies.
- Align and cooperate with regional/local marketing team members to deliver locally relevant campaigns.
- Monitor competition and provide ideas to stand out
- Design, build and maintain our social media presence.
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).
- Identify trends and insights, and optimize spend and performance based on the insights.
- Brainstorm new and creative growth strategies.
- Collaborate with internal teams to create landing pages and optimize the user experience.
- Utilize the strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints.
- "Facebook , Twitter , YouTube, Snap chat , Google Ads , SEO , PPC , Leads".
- BSc degree in Marketing, Digital media or relevant field.
- +5 years of experience as a Digital Marketing Specialist or a similar role.
- Strong understanding of how all current digital marketing channels function.
- Solid knowledge of online marketing tools and best practices
- Excellent analytical and project management skills
- Strong team management and communication (written and verbal) skills
- Good knowledge with digital ads platform.
- Good knowledge of attractive advertisements.
- Attention to detail.
- Critical thinker and problem-solving skills
- Good time-management skills
- Great interpersonal and communication skills
Digital Markeitng Team Leader - Noida, India - BM Digital Utilization
