Paid Media Manager - Gurugram, India - Expedify

Description

Experience - Min. 5 years

Salary:- 70k to 90k per month

Responsibilities

• Campaign Strategy: Develop and execute strategic paid advertising campaigns on Facebook and Google platforms to achieve client objectives, ensuring optimal budget allocation, targeting, and bid management.
• Client Management: Build and maintain strong relationships with clients, acting as the primary point of contact and providing regular updates on campaign performance, strategy recommendations, and KPI tracking.
• E-commerce Expertise: Leverage your experience working with e-commerce clients to drive online sales, optimize product listings, and implement effective remarketing strategies.
• B2B Client Engagement: Apply your knowledge of B2B marketing to create and manage campaigns that generate leads, increase brand visibility, and support B2B client goals.
• Technical Proficiency: Demonstrate a deep understanding of Facebook Ads Manager, Google Ads, and Google Analytics, utilizing these platforms to analyze data, optimize campaigns, and report on key performance metrics.
• Team Leadership: Supervise and mentor a team of digital marketing specialists, providing guidance, training, and support to ensure the team's growth and success.
• Creative Collaboration: Collaborate closely with our creative team to develop compelling ad creatives that align with client objectives, audience targeting, and industry best practices.
• Budget Management: Effectively manage client budgets, ensuring efficient spending and delivering maximum ROI on ad spend.

Requirements

• Must have knowledge of Adwords, Facebook Ads, & LinkedIn
• Be hands-on search, display, shopping & app campaigns including A/B testing ads
• Must have Analytical skills
• Knowledge of Google Analytics
• A go-better with high dedication and enthusiasm in Digital Marketing

EDUCATIONAL QUALIFICATIONS: Open to anyone with relevant experience

Full-time