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    • Transight - Digital Marketing Manager - Kochi - TRANSIGHT SYSTEMS PRIVATE LIMITED

    TRANSIGHT SYSTEMS PRIVATE LIMITED
    TRANSIGHT SYSTEMS PRIVATE LIMITED Kochi

    1 week ago

    Default job background
    Description

    Are you passionate about digital marketing?

    We are looking for a Senior Digital Marketing Executive or Digital Marketing Manager to develop, implement, track and optimize our digital marketing campaigns across all digital channels.

    Digital Marketing Manager Role

    You will be responsible for leading integrated digital marketing campaigns from concept to execution, working closely with the content team, design teams, branding experts, and vendors to launch campaigns on time and on budget.

    Key Responsibilities:

    • Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns.
    • Manage lead generation campaigns, awareness campaigns, email marketing, search ads, etc on Google, Facebook, Instagram, LinkedIn, X, etc.
    • Design, build and maintain our social media presence.
    • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).
    • Identify trends and insights, and optimize spend and performance based on the insights.
    • Brainstorm new and creative growth strategies.
    • Plan, execute, and measure experiments and conversion tests.
    • Collaborate with internal teams to create landing pages and optimize user experience.
    • Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
    • Instrument conversion points and optimize user funnels.
    • Working knowledge of ad serving tools.
    • Experience in setting up and optimizing Google Adwords, Meta Ads, X ad, LinkedIn ad campaigns.
    • Working knowledge of Wordpress, Automation and Integration tools are desirable.
    • Strong analytical skills and data-driven thinking.
    • Up-to-date with the latest trends and best practices in online marketing and measurement.

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