Marketing Manager - Chennai, India - ISoftronics | Recruiting, Staffing And Consulting

Description

Responsibilities:

1.Develop Marketing Strategy: Collaborate with senior management to develop comprehensive marketing strategies aligned with business goals and objectives.

2.Campaign Planning and Execution: Lead the planning, execution, and optimization of integrated marketing campaigns across various channels, including digital, social media, print, and events.

3.Brand Management: Ensure consistency in brand messaging and visual identity across all marketing collateral and communication channels.

4. Market Research and Analysis: Conduct market research and competitive analysis to identify trends, opportunities, and potential challenges. Use insights to inform marketing strategies and tactics in order to Accomplish marketing and sales objectives.

5. Budget Management: Develop and manage marketing budgets, ensuring effective allocation of resources to maximize ROI.

6.Measurement and Reporting: Establish key performance indicators (KPIs) to measure the effectiveness of marketing campaigns. Generate regular reports to track performance and identify areas for improvement.

Qualifications:

1. Bachelors degree in Marketing, Business Administration, or related field. MBA preferred.

2. Proven experience in marketing management roles, preferably in the advertising or media industry.

3. Strong understanding of marketing principles, strategies, and tactics.

4. Demonstrated experience in developing and executing integrated marketing campaigns.

5. Excellent written and verbal communication skills.

6. Ability to think creatively and strategically, with a strong problem-solving mindset.

7. Ability to thrive in a fast-paced, dynamic environment and manage multiple projects simultaneously.

Benefits:

Competitive salary commensurate with experience

Professional development opportunities