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- Own the revenue for all subsegments of growth, including App, Web, and Call Centre.
- Monitor and manage advertising budgets, ensuring optimal allocation to maximize ROI.
- Develop strategies for acquisition, retention, online visibility, conversion and experimentation to meet the desired goals
- Manage stakeholders across geographies, functions to deliver the revenue goals
- Utilize prior experience to drive new user acquisition through various digital channels such as App, Web, social media, content marketing, and partnerships utilizing organic and paid initiatives
- Develop and implement strategies for customer/user retention through CRM channels, including email, push notifications, and SMS.
- Optimize our presence on search engines (Google), app stores (Apple, Google Play), and other relevant platforms
- Implement SEO strategies, schema markup, and structured data to enhance our online visibility.
- Develop, implement, and optimize effective SEM campaigns across various platforms such as Google Ads, Bing Ads, and other search engines.
- Analyze user journeys and implement strategies to optimize conversion rates at different stages of the funnel, from awareness to conversion.
- Conduct A/B testing and experiments to identify highimpact growth opportunities, iterating quickly based on datadriven insights.
- Monitor and deliver key KPIs, including App Installs, Impressions, CTR from Meta search engines, DAU from App and Website, and Calls on Call Centre.
- Optimize and achieve target ROI across all growth segments.
- Analyze data to carve out meaningful insight
- Collaborate with Product, Engineering, Analytics, and Creative teams to align growth strategies.
- Drive partnerships with 3rdparty affiliates to increase the top of the funnel.
- Demonstrate structured problemsolving skills and take ownership of growth initiatives.
- Manage and lead a highperforming team, fostering a collaborative and resultsdriven culture.
- Bachelor's degree in Marketing, Business, Computer Science, or a related field; advanced degrees are a plus.
- Minimum of 4 years of experience in a similar role, with a strong technical and analytical background.
- Proven track record of driving topofthefunnel growth for digital channels, especially within the travel or ecommerce industry.
- Experience in search engine optimization (SEO), app store optimization (ASO), and meta platform management.
- Experience in digital marketing tools such as Google Analytics, Customer Relationship Management (CRM) Software such as Mo-Engage, SEO Tools such as Ahrefs and Moz for link building, keyword research, competitor analysis, and rank tracking.
- Technical proficiency in web performance optimization and call center tools.
- Strong analytical skills and proficiency in data analysis tools and techniques.
- Exceptional communication and project management skills.
- Google Ads certification or relevant industry certifications are a plus.
- Familiarity with the travel and hospitality industry is a plus.
OYO Rooms - Gurgaon/Gurugram, India - iimjobs
Description
Application Growth ManagerJob Description -Application Growth Manager (Marketing)
Responsibilities:
Digital Acquisition and Retention:
Online Presence Optimization:
Conversion Optimization:
Performance Analysis and ROI Optimization:
Collaboration and Partnerships:
Team Leadership and Management:
Key Skills:
Location - Gurgaon