- Responsible for overall revenue achievement as per the annual budgets of the unit.
- To work closely with unit Head in developing Sales plan for the Unit based on the business plan and its execution.
- To work on strategy to increase preferred channel business and the revenue mix.
- To prepare Sales forecasts for the management to facilitate strategic planning and target achievement.
- To ensure timely on ground execution of the Sales plan, upcountry activities and market activation.
- To manage the sales budget and measure ROI on activations done.
- To manage existing relationships with MECP doctors, PSU and corporate accounts and ensure new activations as per the plan.
- Work closely with clinicians to plan, execute and communicate the business development activities to improve footfalls and business.
- Work closely with Unit head in engagement of the clinical talent.
- To keep a check on the Market dynamics and stay updated on competition.
- Develop and implement programs to enhance engagement with local communities.
- To ensure retention and motivation of the team and their performance management.
- To actively participate in the training and development of the team and talent management.
- To work closely with marketing team and organize promotional events, camps, corporate events etc.
- Any other activity, which is a part of the Unit growth and business requirement.
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Head of Sales Marketing - Lucknow, India - Max Healthcare
Description
JOB PURPOSE
To effectively drive Sales for the Hospital contributing towards the Organization growth and topline revenue targets.
KEY RESPONSIBILITIES
Graduate /MBA/ PG Diploma in Marketing Preferred specialization in Sales and Marketing
Experience
More than 15 years of relevant experience preferably as a channel lead / sales lead for at least three years