Sr. Marketing Manager - Gurugram, India - Wholsum Foods (Slurrp Farm and Millé)

Description

WHAT WE DO AND WHO WE ARE

Join the dynamic team at Wholsum Foods and be part of an extraordinary movement Our

mission is simple: to change the world's eats. With brands like Slurrp Farm and Mille, we offer

healthy and delicious alternatives to the junk food epidemic. It's time to rediscover the nutritious

traditions of our ancestors and embrace the power of millets like Ragi, Jowar, Bajra, and Foxtail

Millet.

Led by founders - Shauravi Malik and Meghana Narayan, we are food enthusiasts,

entrepreneurs, and mothers committed to making a difference. We're expanding globally and

seeking talented individuals who thrive in a collaborative, innovative, and high-growth

environment. Join us and embark on a rewarding journey where you can grow professionally

while having a blast

At Wholsum Foods, we celebrate diversity and unity, all driven by a shared mission to

revolutionize the way we eat. Our team is our greatest asset, and our core values—Relationship

First, Dependable, Passionate, and Growth Mindset—bring out the best in each team member.

We take pride in being an equal opportunity workplace, embracing individuals regardless of

race, color, ancestry, religion, sex, sexual orientation, marital status, disability, or gender

identity. Together, we will redefine the future of food

We are also Great Place to Work Certified.

WHAT WILL YOU DO AT WHOLSUM FOODS?

This individual will be responsible for developing brand strategies, marketing plans, and product innovations to drive product growth. They should feel comfortable working cross-functionally to execute these strategies and ensure brand consistency.

Responsibilities

• Responsible for building experience centers for Wholsum foods in 3 key multi formats
• Conceptualise,develop decision journey / prototype and manage end to end execution for this key launch in India.
• Develop an integrated marketing strategy including the marketing plan/ media mix budget etc.
• Coordinate with Sales and business team to drive footfalls and own P&L for these centers
• Coordinate cross-functionally to ensure consistency in brand-related decisions.
• Analyze and report on brand performance to determine ROI
• Monitor market and consumer trends
• Develop pricing and distribution strategies
• Managing and planning the social calendar and comms with the objective to gain share of voice in the category - Instagram/ Facebook/ YouTube and the emerging platforms for discovery.
• Evaluating organic social health and accordingly planning media boost.
• Track weekly metrics on the social accounts to understand the change in content and design required to enhance the consumer journey.
• Understand food category trends across companies & channels.
• Understand consumer requirements & insights from products.
• Calendarize category initiatives with focus products within FMCG, Consumer durable & D2C.
• Plan platform-wise initiatives for focus products.
• Media planning & execution of campaigns for specific initiatives
• Portfolio planning in terms of market competitiveness

Qualifications

• Bachelor's degree or equivalent in Marketing
• Proven work experience managing brand strategy of a good brand.
• MBA mandatory – Full-time program
• 7-9 yrs of brand management experience
• Excellent communication skills
• Ability to meet deadlines
• Good organizational skills
• Familiarity/Knowledge expertise in kids' segment/food/recipe content
• Integrated Campaign-thinking
• Creative inclination towards problem-solving

WHAT WILL YOU GET?

• Fast paced growth in the startup FMCG space.
• Mentorship from senior people / board members / in house experts
• Ability to think strategically and lead.
• Key involvement in shaping the overall course of the startup and the customer experience at Wholsum Foods.

STARTING DATE

Position open immediately