- Setup and execute digital media campaigns using ad servers like Google Campaign Manager, Sizmek, Adform and Flashtalking etc.
- Trafficking sheet review, upload and assign creative to appropriate ads as per the trafficking sheet
- Execute ongoing campaign optimizations and adjustments
- Analyze and understand the campaign brief thoroughly before executing any requests within defined SOPs and procedures
- Troubleshoot campaign delivery and tracking issues across platforms/Ad techs and proactively suggesting the appropriate solutions
- Effectively communicate the technical information with wider team
- Capability to gather and analyze complex data, providing insight related to analytics and revenue recognition
- Support Team Lead with day-to-day technical solutions to maintain a smooth operation
- 2 to 4 years of experience in handling digital media campaigns and technical support
- Good understanding of ad techs like Google Campaign Manager, Ad Manager, Business Manager and Google Adwords etc
- Good Knowledge of Digital marketing life cycle
- Familiarity with JavaScript, Iframe & HTML tags and troubleshooting the technical issues
- Understanding of various third-party, fourth party and ad verification tags specifications, Double click, AppNexus, DMPs and IAS etc.
- Good analytical skills and logical reasoning in managing daily deliverables o Strong written and verbal communication
- Meticulous attention to detail.
Ad Operations Analyst - Gurugram, India - Annalect India
Description
Job description
We are an integral part of Annalect Global and Omnicom Group, the second largest advertising agency holding company in the world in terms of revenue and is the leading global marketing communications company. Our portfolio includes: three global advertising agency networks: BBDO, DDB and TBWA; three of the worlds premium media services under Omnicom Media Group: OMD, PHD and Hearts & Science. Annalect India plays a key role for our group companies and global agencies by providing stellar products and services in areas of Creative Services, Technology, Marketing Science (data & analytics) and Media Services.
We currently have 2000+ awesome colleagues (in Annalect India) who are committed to solve our clients pressing business issues. We are growing rapidly and looking for talented professionals like you to be part of this journey. Let us build this, together
This is an exciting role and would entail you to
• Quality review of creative to ensuring technical specs are met and ads appear properly in the desired formats
This may be the right role for you if you have