Content Strategist - Bengaluru, India - ffreedom app

    ffreedom app
    ffreedom app Bengaluru, India

    2 weeks ago

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    Description

    Content Strategist

    Objectives of this role
    • Developing and executing a content strategy that aligns with our organisation's goals.
    • Creating a comprehensive content calendar to collaborate with cross-functional teams and align marketing campaigns.
    • Monitoring and measuring the effectiveness and results of marketing campaigns and recommending ways to improve future content performance.
    • Creating and managing relationships with external content creators and influencers.
    • Working with the legal and compliance team to ensure the content complies with content governance guidelines and policies.
    Tasks of this role
    • Owning the content strategy for a website and managing the entire content creation process from ideation to publication.
    • Identifying trends, content gaps and target audience preferences.
    • Ensuring content creation for different platforms and distribution across multiple platforms and channels.
    • Developing and studying essential KPIs and metrics of content performance by working collaboratively with the data and analytics team.
    • Guiding the content production team for SEO optimisation, video editing and graphic design to make it user and search-engine friendly.
    • Staying updated with the industry trends and algorithm changes affecting content and marketing directly or indirectly.
    Required skills and qualifications
    • Bachelor's degree in English, journalism, communications, marketing or a related field.
    • Extensive experience with content creation, strategy building and content marketing.
    • Experience working with content management systems (CMS) like Hubspot.
    • Working knowledge of search engine marketing (SEM).
    • Exemplary interpersonal, verbal and written communication skills.
    • Excellent planning and management skills to oversee multiple content campaigns.
    Preferred skills and qualifications
    • Good understanding of user behaviour and user experience design.
    • Familiarity with email marketing and social media marketing campaigns.
    • Knowledge of best practices used to enhance user experience (UX).
    • Strong understanding of SEO principles and keyword research.
    • Ability to work with customer relationship management (CRM) and marketing automation software.