Digital Marketing Manager - gurugram - EaseMyTrip

    EaseMyTrip
    EaseMyTrip gurugram

    6 days ago

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    Description

    About the Role

    The Performance Marketing Specialist is a pivotal role focused on maximizing digital footprint and customer acquisition through targeted advertising and strategic marketing. This individual is tasked with creating, executing, and optimizing a comprehensive performance marketing strategy across multiple digital platforms.

    Key Responsibilities

    • Strategy Development: Formulate a robust performance marketing strategy to ensure maximum visibility and customer acquisition.
    • Channel Management: Plan and manage marketing campaigns across Google Ads, Bing Ads, and social media platforms (Facebook, Instagram, LinkedIn, Twitter).
    • Data Analytics: Utilize Google Analytics and Google Tag Manager to gather insights, analyze campaign performance, and optimize strategies based on data-driven decisions.
    • Campaign Optimization: Continuously test and optimize marketing campaigns to achieve key performance indicators and conversion goals.
    • Innovation and Testing: Identify and explore new marketing channels and technologies to enhance campaign performance.
    • Cross-functional Collaboration: Work closely with management and other team members to share insights and improve overall marketing effectiveness.
    • Reporting and Analysis: Regularly report on campaign results, including analysis of key metrics.

    Preferred Candidate Profile

    • Educational Background: Holds a degree in Marketing, Business Administration, or a related field.
    • Experience: Proven experience in performance marketing, managing multi-channel digital marketing campaigns, including PPC, SEO, and social media.
    • Analytical Skills: Possesses excellent analytical capabilities to leverage data and metrics for informed marketing decisions.
    • Technical Proficiency: Skilled in using digital marketing tools and technologies.
    • Strategic Thinker: Ability to develop effective marketing strategies with a clear focus on measurable results.
    • Communication Skills: Excellent communication skills to articulate ideas clearly and engage effectively with team members and management.
    • Problem Solving: Strong problem-solving skills with a creative approach to overcoming challenges.
    • Adaptability: Open to new ideas and adaptable to changing digital landscapes and consumer behaviors.
    • Goal-Oriented: Highly motivated and goal-oriented with a track record of meeting or exceeding performance targets.
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