customer acquisition strategist - Gurgaon - beBeeLifecycle

    beBeeLifecycle
    beBeeLifecycle Gurgaon

    9 hours ago

    Job title: NimbusPost - Customer Lifecycle & Growth Specialist

    Description

    About Us

    Job Description:

    We are seeking a Customer Lifecycle Specialist who will own the customer journey end-to-end, from activation and conversion to retention and re-engagement.

    • Analyze the customer funnel (signup & activation) to identify drop-offs
    • Design lifecycle campaigns across Email, SMS, WhatsApp, RCS & Web Push

    The ideal candidate will have experience improving conversion rates across acquisition journeys and lifecycle stages. Strong knowledge of multi-channel retention platforms is required.


    Knowledge Requirements



    • Retention marketing principles in a DTC brand environment.
        RFM modeling for user segmentation.
        Cohort analysis techniques




    • A/B testing methodologies using Google Optimize or VWO.
          Email workflow automation with Klaviyo or MoEngage.
          ‣ Bounce rate reduction strategies
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