Digital Marketing Specialist - New Delhi, India - Makespace Design & Build Pvt. Ltd
Description
Job Brief
We are looking for a skilled and dynamic PPC Specialist to manage our organization's paid advertising campaigns across various digital platforms. As a PPC Specialist, you will be responsible for researching, implementing, and optimizing our PPC campaigns to drive traffic and conversions. To be successful in this role, you must possess a solid understanding of PPC advertising, keyword research, and audience targeting.
Responsibilities
· Conducting research and analyzing data to identify the most effective keywords and targeting strategies for our PPC campaigns.
· Developing, implementing, and optimizing PPC campaigns across platforms such as Google Ads, Bing Ads, and social media channels.
· Ensuring that campaigns are targeted effectively to reach the right audience, and managing ad spend to maximize ROI.
· Monitoring and analyzing campaign performance metrics regularly to identify opportunities for improvement and adjusting campaigns accordingly.
· Collaborating with other marketing team members to ensure consistency across all campaigns.
· Staying up-to-date with the latest PPC trends and best practices and utilizing this knowledge to continuously improve campaigns.
Requirements
· Proven experience as a PPC Specialist or similar role, with a solid understanding of PPC advertising principles and best practices across various platforms
· Highly analytical with strong data analysis skills, able to interpret campaign metrics and adjust accordingly
· Strong attention to detail and ability to manage multiple campaigns simultaneously
· Excellent communication and teamwork skills to collaborate effectively with other marketing team members
· Knowledge of Google Analytics and other analytics tools
· Bachelor's degree in Marketing, Advertising, or a related field is preferred
· Google Ads and Bing Ads certifications are a plus
We are seeking an experienced PPC Specialist who is passionate about driving results through unique and innovative campaigns. If you have a thirst for knowledge and enjoy working in a fast-paced environment, we encourage you to apply.