Deputy General Manager Marketing - Mumbai, India - Catenon India

Description

Position name – DGM - Marketing (Pharmaceutical background)Years of experience – 15-20 yearsIndustry - Pharmaceutical ManufacturingJob Location - Mumbai

Client - A Leading Pharmaceutical Manufacturing Company

Responsibilities:
In this role, you will play a key role in shaping and executing marketing strategy.

You will be responsible for creating and implementing effective marketing campaigns, establishing the brand presence globally, and driving demand for the business.

This is a dynamic and fast-paced role for a visionary marketing leader looking to drive significant growth in a global market.

A


Marketing strategy and execution:

• Leveraging your extensive global marketing experience, create a comprehensive marketing strategy aligned with the company's overall business objectives.
• Build marketing plans across various channels (digital, content, events, etc.).
• Oversee the creation and implementation of integrated marketing campaigns across various channels to generate leads and drive customer acquisition.

B


Brand visibility:

• Ensure consistent messaging across all channels to strengthen brand awareness.
• Lead the development of highquality content that educates and engages our audience.
• Collaborate with external partners, agencies, and industry influencers to amplify the company's reach.

C


Performance marketing:

• Allocate marketing budget effectively and track ROI. Manage and optimize paid advertising campaigns (PPC, social media ads).
• Analyze marketing performance data to identify trends, optimize activities, and demonstrate marketing impact.

Qualifications:

• Experience (7+ years) in marketing leadership roles, preferably within thenutraceutical/food/cosmetics/personal care or related industries.
• Proven success in navigating the complexities of international marketing would bebeneficial.
• Demonstrated ability to develop data-driven marketing strategies.
• Proven track record of developing and executing successful marketing campaigns thatdrive leads and revenue.
• Strategic thinker skilled in translating global consumer trends into actionable marketingstrategies.