Specialist - Digital Marketing (2-4 yrs) - Kolkata, India - iimjobs

    iimjobs
    iimjobs Kolkata, India

    3 weeks ago

    Iimjobs background
    Full time
    Description

    Job Description :

    We are seeking a highly skilled and experienced Senior Inbound Marketing Executive with expertise in Google Ads/LinkedIn to join our team at Recro. As a Inbound Marketing Executive, you will be responsible for developing and executing effective inbound marketing strategies, with a specific focus on paid media acquisition for demand generation.

    You will also play a crucial role in driving organic traffic, improving search engine rankings, and increasing online visibility. If you have a deep understanding of inbound marketing channels, particularly SEM and SEO, and are passionate about driving measurable results, we would love to hear from you.

    About Recro :

    Recro is a developer-focused platform that was founded to seamlessly match individual expertise with the right opportunities. We empower talented developers by providing them relevant experience at fast-growing startups based on technical competencies and aspirations. These opportunities have a significant impact on their career success and help them become their best self.

    About The Role :

    Develop and implement comprehensive inbound marketing strategies, primarily focusing on SEM Optimise campaigns across channels like Google Ads, and LinkedIn Ads to ensure high conversion.

    Optimize website content including landing pages, blog posts, and service pages, to improve search engine rankings.

    Perform on-page and off-page optimization techniques to enhance website visibility and organic traffic Provide recommendations and insights for website structure, user experience, and conversion rate optimization

    Requirements :

    Degree in Marketing, Business, or a related field.

    Proven experience as a Performance Marketing Executive for atleast 2 years

    Proficiency in tools such as Google Analytics 4, Google Search Console, Moz, SEMrush,or similar.

    Familiarity with content management systems (CMS) and website optimization techniques.

    Excellent analytical skills with the ability to interpret data and derive actionable insights.

    A constant learner with a proactive attitude towards staying updated with industry trends