Brand Manager - Delhi, India - iimjobs

Description

• Develop and implement comprehensive ecommerce brand strategies to drive brand awareness, engagement, and conversion.
• Manage and maintain brand presence across multiple online channels including company website, thirdparty marketplaces, social media platforms, and email marketing campaigns.
• Conduct market research and competitive analysis to identify emerging trends, consumer preferences, and opportunities for growth.
• Collaborate with the marketing team to create compelling content, promotions, and campaigns tailored to target audiences.
• Monitor key performance indicators (KPIs) and metrics to track the effectiveness of branding initiatives and optimize strategies accordingly.
• Work closely with product development teams to ensure alignment between brand positioning and product offerings.
• Establish and maintain relationships with key stakeholders including vendors, influencers, and industry partners.
• Provide guidance and support to customer service teams to maintain brand consistency and enhance customer satisfaction.
• Stay uptodate with ecommerce industry trends, best practices, and technologies to identify new opportunities for innovation and improvement.

• Bachelor's degree in marketing, business administration, or related field; MBA preferred.
• Minimum of 35 years of experience in brand management, preferably in the ecommerce industry.
• Proven track record of developing and executing successful ecommerce brand strategies.
• Strong analytical skills with the ability to interpret data and make datadriven decisions.
• Excellent communication, presentation, and interpersonal skills.
• Creative thinker with the ability to generate innovative ideas and solutions.
• Proficiency in ecommerce platforms, digital marketing tools, and analytics software.
• Ability to thrive in a fastpaced, dynamic environment and manage multiple priorities effectively.