Senior Manager, Marketing - Gurugram
1 month ago
Job summary
We are looking for an experienced B2B marketing and demand generation leader to drive high-velocity pipeline creation for Wolters Kluwer's Health business in India.Responsibilities
- Pipeline & Demand Generation
Build and accelerate $>= 2000000 annual pipeline for the Health portfolio. - Digital Marketing & Marketing Operations
Plan and execute digital campaigns across paid social search display email automation CRM track optimize ROI CAC attribution funnel leakage conversion metrics roll out WhatsApp Business workflows lead nurturing retention dashboards visibility forecast lead awareness engagement programs build usage trial conversion platforms clinical knowledge tools medical research databases eBook subscriptions customer facing campaigns deal closure market research teams understand demands refine product offerings key clients partners stakeholders identify opportunities foster relationships industry trends competitive landscape emerging technologies identify gaps new areas innovation Brand Content Leadership scale market footprint messaging storytelling strong content landing pages case studies stories newsletters video creatives campaign collateral brand consistency audience segments Team Cross Functional Leadership Lead coach high performing marketing team collaborate Sales Product Customer Success FP&A Operations global marketing report performance outcomes senior leadership transparency predictability Required Skills Tools Proven success pipeline linked B2B demand generation Marketing automation Marketo similar Paid media campaign execution LinkedIn Meta Google Marketing analytics attribution reporting forecasting Strong copywriting messaging content direction Nice Have WhatsApp marketing automation workflows Familiarity AMS eCommerce paid spending revenue growth Healthcare Pharma medical education industry exposure Experience years B2B digital marketing demand generation experience Experience managing agencies global stakeholders Our Interview Practices To maintain fair genuine hiring process kindly ask all candidates participate interviews without assistance AI tools external prompts interview process assess individual skills experiences communication style value authenticity ensure getting know digital assistant remove virtual backgrounds include person interviews hiring process applicants may appear onsite Wolters Kluwer office recruitment process use AI generated responses third party support during interviews will grounds disqualification recruitment processtJob description
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