Head - Digital Marketing - Consumer Durables (10-16 yrs) - Gurgaon/Gurugram, India - iimjobs

    iimjobs
    iimjobs Gurgaon/Gurugram, India

    3 weeks ago

    Iimjobs background
    Full time
    Description
    Digital Marketing Head

    The role entails management of Social media , Digital ecosystem and Performance marketing

    • Paid Campaigns: Execute and manage paid campaigns across Google, Facebook, Instagram, LinkedIn, and other native platforms including publisher and programmatic ads.
    • Marketplace and Ecommerce Marketing: Drive marketing strategies in various marketplaces and ecommerce platforms including Performance marketing for Amazon and Flipkart
    • Social Media Management: Oversee all major social media platforms; focus on increasing followers and engagement, conduct competitor analysis, and develop effective strategies and elevate brand experience and build community and though leadership
    • Content Marketing: Lead content marketing efforts to enhance
    • Market Strategy: Contribute to the development and execution of gotomarket strategies and media planning.
    • Online Reputation Management: Manage and enhance the company's online reputation, including managing Google My Business, App ratings ,Social media handles
    • Online Rating Management process ownership for marketplaces
    • Influencer Marketing: Develop and manage influencer marketing strategies.


    • Budget Management

    • Manage the AOP and Budgets for multiple channels and categories.
    • Generate innovative ideas to increase web traffic and lead funnel development and management
    • Campaign evaluation and agency management
    Team Management:


    • Lead and motivate teams to enhance productivity and efficiency.
    • Responsible for team development and performance management.
    • Train internal teams to use digital technologies
    • Collaborate with internal teams to ensure brand consistency
    • Suggest new optimization methods to improve customer experience
    Requirements and skills:

    As a Digital Head you should demonstrate excellent digital skills combined with knowledge of the latest marketing techniques , performance marketing , Social media management

    • Proven work experience in handling Digital , social and performance marketing
    • Solid experience with online marketing tools
    • Understanding of how digital channels work
    • Hands on experience with SEO/SEM and
    • Familiarity with Google Analytics
    • Excellent interpersonal and team management skills
    • Strong analytical skills
    • Agency profiles can also be evaluated , they will have a good understanding of all dimensions and typically may want to move to a client side