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  • Digital Marketing Executive - Chandigarh - DIVISA HERBALS PRIVATE LIMITED

    DIVISA HERBALS PRIVATE LIMITED
    DIVISA HERBALS PRIVATE LIMITED Chandigarh

    4 weeks ago

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    Description

    Job Title: Digital Marketing Executive

    Location: Chandigarh, India

    Job Type: Full-time, Office-based, 6-days a week

    Job Overview:

    As a Digital Marketing Executive, you will be responsible for developing, implementing, and managing our digital marketing campaigns across all digital channels. You will play a key role in driving brand awareness, engagement, and traffic to our website to ultimately drive lead generation and sales.

    Key Responsibilities:

    • Develop and implement a comprehensive social media strategy to increase brand awareness, engagement, and conversion.
    • Create and curate engaging content for all social media platforms, including posts, videos, and graphics.
    • Identify trends and insights, and optimize spend and performance based on the insights.
    • Collaborate with internal teams to ensure brand consistency across all channels.
    • Manage social media advertising campaigns to drive traffic and conversions.
    • Respond to comments and messages in a timely manner.
    • Monitor and report on competitor activity and industry trends.

    Qualifications:

    • Bachelor's Degree
    • Proven working experience in digital marketing, particularly within the FMCG
    • Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns
    • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate
    • Experience in optimizing landing pages and user funnels
    • Experience with A/B and multivariate experiments
    • Solid knowledge of website analytics tools (e.g., Google Analytics)
    • Experience in setting up and optimizing Google AdWords campaigns
    • Strong analytical skills and data-driven thinking
    • Up-to-date with the latest trends and best practices in online marketing and measurement

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