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    • Performance Marketing Manager - Delhi - Luhaif Digitech

    Luhaif Digitech
    Luhaif Digitech Delhi

    3 weeks ago

    Default job background
    Technology / Internet
    Description

    Job Title: Performance Marketing Manager

    We are seeking a skilled Performance Marketing Manager with 3+ years of experience to join our team.

    Key Responsibilities:

    • Plan, manage, and optimize paid digital campaigns across Google Ads (Search, Display, Shopping, Video), ensuring high performance and meeting KPIs.
    • Conduct in-depth keyword research, audience targeting, and bid management for high ROI.
    • Develop and execute A/B testing strategies to optimize ad creatives, landing pages, and conversion rates.
    • Monitor, analyze, and report on key performance metrics using tools such as Google Analytics, and adjust campaigns as necessary to improve effectiveness.
    • Generate detailed performance reports and actionable insights for clients, explaining campaign results and recommending improvements.
    • Collaborate with the creative team to develop engaging and optimized ad copy and visuals.
    • Stay up-to-date with industry trends and Google Ads best practices, implementing new strategies to stay ahead of competitors.
    • Manage campaign budgets, ensuring effective allocation of spend while maximizing results.
    • Conduct competitor analysis and identify growth opportunities across clients' markets.

    Requirements:

    • Minimum of 3+ years of experience in managing Google Ads/PPC campaigns, ideally within a digital agency or digital marketing environment.
    • Strong knowledge of Meta ads and SEO.
    • Strong understanding of Google Ads (Search, Display, Shopping, Video), Google Analytics, and related tools.
    • Proven track record in delivering successful high-budget Google Ads campaigns with measurable ROI.
    • Strong analytical skills, with the ability to interpret campaign data and provide strategic recommendations.
    • Experience in keyword research, bid management, and performance optimization.
    • Familiarity with A/B testing, audience segmentation, and remarketing strategies.
    • Excellent communication skills and the ability to present complex data to clients clearly.
    • Experience in healthcare marketing is an advantage, but not mandatory.
    • Google Ads Certifications (preferred).
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