Team Member - Mumbai, India - iimjobs

    iimjobs
    iimjobs Mumbai, India

    2 weeks ago

    Iimjobs background
    Full time
    Description
    To influence media and build brand's share of voice

    • To build and maintain excellent connect across English, language, and digital media
    • To identify industry trends and pitch stories to drive thought leadership
    • To craft PR positioning for the brand and guide spokespersons' interaction with media
    • To design PR strategies for positively leveraging notable developments within organization
    • To collect insights on media movements, market intelligence regarding important regulatory or industry developments
    • To undertake effective stakeholder management and collaboration
    • To update social assets and website with media coverage
    Specific Authorities(Financial & Non Financial)


    Non-functional authority :

    • Authorized to create and circulate press releases and other announcements
    • Authorized to interact with media and influencers on behalf of the brand
    • Authorized to track all news relating to the brand
    • Authorized to manage agency on key deliverables

    Key Performance Indicators :

    • Improve brand's PR Rank to #5 and Share of Voice to 15%
    • Drive brand awareness and consideration, as defined annually
    Job Requirements

    • Qualifications MA/MBA/BMM Graduate
    • Experience : 23 years (journalism or previous PR experience, preferably in BFSI sector)