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    • Product Marketing Specialist - bangalore - Under 25 Universe

    Under 25 Universe
    Under 25 Universe bangalore

    1 month ago

    Default job background
    Description

    Seeking a Product Marketing Specialist to join us at Under 25 to drive adoption, retention, and engagement of both creators and brands on our app and web tool.

    This will be a crucial role in shaping the product marketing strategy and campaign execution.
    About the Company
    Under 25 Universe is the amalgamation of every aspect that affects the opinion of a youngster towards responsible progress.

    Over the last 9 years, we have been tirelessly working towards one vision, what does it take to build a community of youngsters and unlock their human potential by taking them seriously.

    We've built a community of values, customs and culture that enables
    a young person to be the best version of themselves.

    Responsibilities:

    • Collaborate with product management and marketing teams to develop product marketing strategies that align with business goals and target audience needs.
    • Identify key value propositions and differentiation points for the Under 25 app and develop messaging and positioning strategies to effectively communicate these to creators and brands.
    • Develop and execute marketing campaigns to drive adoption of the Under 25 app and web tool among creators and brands.
    • Create onboarding materials and resources to help new users navigate the platform and maximize their experience.
    • Implement targeted outreach initiatives to attract new users and facilitate their onboarding process.
    • Implement strategies to increase retention and engagement of the users.
    • Develop personalized communication and engagement tactics to nurture relationships with users and encourage ongoing usage.
    • Monitor user feedback and behavior to identify opportunities for improvement and optimize the user experience.
    • Create compelling marketing collateral, including product guides, tutorials, case studies, and success stories, to showcase the value of the app.
    • Collaborate with design and content teams to produce visually appealing and informative materials that resonate with the target audience.

    Requirements:

    • Bachelor's degree in Marketing, Business, or a related field.
    • 6+ years of experience in product marketing, with a focus on driving adoption and engagement for consumer apps or digital platforms.
    • Proven track record of developing and executing successful marketing campaigns for consumer apps, demonstrating an understanding of user acquisition, retention, and engagement strategies.
    • Experience in crafting compelling messaging and value propositions tailored to target consumer audiences.
    • Strong analytical skills and proficiency in data analysis tools to track and measure campaign performance, user behavior, and KPIs.
    • Excellent communication skills, both written and verbal, with the ability to effectively convey complex ideas and concepts.
    • Creative thinking and problemsolving abilities, with a passion for driving innovation and growth in the consumer app space.
    • Familiarity with technology or digital media industry trends and best practices.
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