Brand Manager - Mumbai, India - Marico Limited

    Marico Limited
    Marico Limited Mumbai, India

    2 weeks ago

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    Description

    Purpose of the Role:

    This role holder is responsible for end-to-end management of the brand including profitability and growth.

    Qualification & Experience


    • Post-Graduation in Management (from a Premier institute)


    • Experience of 4 to 5 years in FMCG


    • Minimum 2 years of Brand Management Experience

    Key Deliverables of the Role


    • Responsible for Brand building, equity, trials & loyalty of the assigned brand/s


    • Development & execution of future extension pipeline


    • Responsible for growth and profitability of the Brand


    • Develop Marketing programs to drive brand to max potential


    • Consumer Insighting for brand strategy & innovation


    • Media planning & execution of ATL & BTL for the brand


    • Lead communication development on the brand including digital content and platform marketing


    • Close interaction with sales and channel teams to drive brand growth through effective channel marketing initiatives

    Knowledge, Skills & Competencies


    • Leads Communication, Media strategy and planning his/ her business


    • Provides strategic, visionary leadership


    • Creates strong brand equities


    • Has strong consumer Understanding


    • Manages and implements Projects with excellence


    • Is creative and innovative


    • Takes "personal" risk and makes a difference in the Brand, Business


    • Project Management

    Reporting Relationships

    Reports to Group Product Manager / Group Product Head

    Other Interface


    • Sales teams (Trade Marketing & Key Account Managers)


    • Marketing teams (Consumer Insights & Media)


    • R&D teams (Product Development & Packaging Development)


    • Supply Chain & Commercial teams


    • Consumers


    • Agency partners (Creative, Research & Media)

    Growth Path & Future

    The member has options of working on challenging assignments not only in India but across Marico international ge-ographies. There could be exposure to other categories as well to develop a more wholesome perspective. In a 2-3 yr horizon the member could move to a GPM role followed by a GPH role

    Value Proposition to the Candidate


    • Opportunities to take the challenge of leading brands in multiple portfolios like Personal Care, Foods, Male Grooming, leveraging the goodwill of the Marico equity


    • A great deal of freedom and flexibility in choosing ideas / strategies / platforms to create and deploy robust and effective marketing plans.