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- Owns Relationship & Top line with Ecommerce channel partners
- Drive sales & promotions on own website
- Ensuring conversion on the web site through attractive promotional strategies.
- Discuss and negotiate Trade Terms with online channel partners
- Coordinate with affiliates for CPA
- Should be able to successfully spearhead brand alignment with ecommerce platforms
- To handle all margin negotiations, MOU closure, revenue, campaign planning & collections of Ecommerce business of the brand.
- To review the analytics/MIS shared by platforms & leverage the information in accordance with brand strategy.
- Develop ecommerce specific promotions and packs to accelerate ecommerce growth.