Google Ad Publisher Manager - Bengaluru, India - Justdial

    Justdial
    Justdial Bengaluru, India

    2 weeks ago

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    Description

    Job Role / Objective:

    • As a Google Ads Publisher Manager, your primary responsibility is to manage Google Ads campaigns on our platform from the publisher's perspective.
    • You will be responsible for optimizing ad placements, maximizing revenue, and ensuring a positive user experience while adhering to Google's advertising policies.
    • Your role involves collaborating with advertisers to understand their campaign objectives and requirements, while also implementing strategies to effectively monetize our platform's ad inventory.
    • Strong analytical skills, attention to detail, and a deep understanding of digital advertising are essential for success in this role.

    Job Title:
    Google Ads Publisher Manager


    Department:

    Product to (Designation):

    Base Work location:
    City / Remote Mumbai & Bangalore


    Work type:
    Work From Office


    Nature of work:
    Office/Field/Hybrid: Office


    Key Responsibilities:

    • Manage and optimize Google Ads placements across our platform to maximize revenue and performance.
    • Collaborate with advertisers to understand campaign goals, target audience, and creative requirements.
    • Implement ad targeting strategies to ensure relevant ads are displayed to users, maximizing clickthrough rates and engagement.
    • Monitor ad performance and conduct A/B testing to optimize ad layouts, formats, and placements for improved results.
    • Analyze ad performance data and provide insights and recommendations to advertisers for campaign optimization.
    • Stay updated on industry trends, Google Ads policies, and best practices to ensure compliance and maximize revenue opportunities.
    • Work closely with the sales and marketing teams to identify new advertising opportunities and develop customized solutions for advertisers.
    • Provide regular reports and updates on ad performance, revenue trends, and key metrics to internal stakeholders.
    • Troubleshoot any issues related to ad serving, tracking, or delivery to ensure a seamless user experience.
    • Maintain strong relationships with advertisers and ad networks to maximize revenue opportunities and secure longterm partnerships.

    Key Skills & Qualifications:

    • Proven experience managing digital advertising campaigns, preferably with a focus on Google Ads, within a publishing or media environment.
    • Indepth knowledge of Google Ads platform, including ad formats, targeting options, and bidding strategies.
    • Strong analytical skills and proficiency in data analysis tools to derive actionable insights and make datadriven decisions.
    • Excellent communication and negotiation skills, with the ability to build and maintain relationships with advertisers and internal stakeholders.
    )