Manager - Social Media - Gurugram, India - IndiGo

    IndiGo
    IndiGo Gurugram, India

    2 weeks ago

    Default job background
    Description
    Manager - Social Media

    The Social Media Manager will administer the company's social media marketing and advertising and will lead a team of AM's, TL's, Quality & Executives and will be reporting to the Director (CX)

    • Excellent written and oral communication skills
    • Required to handle Twitter, Instagram, Facebook, LinkedIn, etc handle with a high user base (6.1+ lac fans & followers)
    • Understanding of tools like Google Analytics, Facebook Insights, Twitter Analytics, YouTube Analytics, or any other social media monitoring tools.
    • Brand Development, Identify Target Customers, Set Clear Objectives, Visual Design and Web, Development Strategy, Promotion Strategy, Engagement Strategy, Conversion Strategy.


    • Measure & Analyze:

    • You'll need to determine the KPIs (key performance indicators) that matter most to your business
    • Audience Growth, Audience Profile, Audience Engagement, Content Reach, Leads, Response Rate, and Quality, Negative Feedback.
    • Develops and manages overall social media strategy (objectives, metrics, strategies & tactics, timeline, accountabilities).
    • Ensures all corporate social profiles are properly claimed, optimized, promoted, and managed.
    • Manages brand voice of the company in social media.
    • Facilitates content creation
    • Monitor and present relevant data, trends, successes, exceptions, etc.
    • Monitor and analyze social conversations around the brand, competitors, and other relevant keywords
    • To present daily, weekly, and monthly reports to Sr. Management.
    • Engage with customers who reach out to us on social media, conduct thorough factfinding by coordinating with our operations team.

    Note:

    • Flexible to work in rotational shifts and rotational offs
    • Prior experience in customer grievance handling via calls and email
    )